Coming soon
Digital wellbeing
SquatsTok
Set a daily limit for a distracting app and complete a short squat challenge when its time runs out.
Independent app studio
We make focused digital products for the parts of life that deserve to feel simpler.
Our apps
Each product starts with a specific frustration and earns every feature it adds.
Coming soon
Digital wellbeing
Set a daily limit for a distracting app and complete a short squat challenge when its time runs out.
Available
Active alarm
Wake up by completing a push-up or squat challenge. The camera counts repetitions on your device.
Available
Health & nutrition
Personalised nutrition guidance, meal tracking, and practical tools built around long-term health habits.
Available
Learning
A focused way to explore lessons, mental models, and insights from people worth learning from.
Available
Brain training
Short visual exercises designed to challenge attention speed, peripheral awareness, and processing accuracy.
Available
Productivity
Create calendar events from images and audio, without manually copying every date, time, and detail.
Available
Video summaries
Get the key ideas from a YouTube video without sitting through every minute.
Available
Personalised music
Create a personalised song from the memories, details, and message that make a person special.
Available
Career tools
Analyse your CV, find the weak points, and turn your experience into a clearer application.
Internal testing
Travel checklist
A free, local-first ocean passport and trip planner for the seas you have seen, swum, sailed, or dived.
Internal testing
Diving checklist
A free, local-first checklist and trip planner for 100 of the world's most remarkable diving destinations.
Closed testing
Puzzle game
A refined Sudoku app for solo focus, shared solving, and fast head-to-head duels.
What’s next
New experiments become products when they solve a real problem simply enough.
How we build
We like ambitious technology. We like it even more when it disappears behind a product that feels obvious.
Find the annoying, repetitive, or confusing part first.
A focused app should be explainable in one clear sentence.
Private by default, understandable, and honest about what the product does.
Work, support, or a good idea